Social media strategy

Social media strategy

I design comprehensive social media plans, which involves creating content calendars and developing platform-specific strategies.

rêu collective is a non-profit organization that I co-founded with my peers in 2023. Our mission is to amplify the voices of marginalized Vietnamese youth on climate issues through peer-learning and collective imagination activities. We are currently working on the [s]ây project, a series of workshops focused on situated knowledge-sharing and collective imagination with an intersectional and decolonial perspective, centered around the theme of climate justice.

I’m responsible for managing rêu collective’s social media platforms and developing and executing the communication plan for the [s]ây project.

rêu collective

Results

As of May 2024, halfway through the project, we have achieved the following results:

  • Gained 680 new followers across all social media platforms;

  • Maintained an average reach of 100 - 200 per post;

  • Attracted 33 project registrants, resulting in 17 participants;

  • Achieved a retention rate of 70%.

To learn more about [s]ây project and our journey of fostering dialogue, unlearning traditional hierarchies, and imagining just futures, explore the zine I’ve created below. It captures our experiences, challenges, and lessons learned in creating spaces for unheard voices and collective action in the pursuit of climate justice.